Some info about it.
The World Health Organization (WHO) called on countries to protect women and girls from efforts by the tobacco industry to induce them to start smoking.
The organization released data that smoking and chewing of tobacco among women and girls is increasing in Asia and the Pacific. It is estimated that more than 8 percent of girls between 13 and 15 years of age, or around 4.5 million girls, are using tobacco products.
In observation of World No Tobacco Day this year, WHO called for comprehensive bans on advertising, promotion and sponsorship to protect women and girls from deceptive messages that portray smoking as glamorous or fashionable.
Worldwide, of more than 600,000 deaths caused every year by second-hand smoke, 64 percent occur among women.
The WHO Framework Convention on Tobacco Control calls for gender-specific tobacco control strategies and the full participation of women in tobacco control measures.
FACT SHEET FOR WORLD NO TOBACCO DAY 2010
Empower and protect women from tobacco marketing and smoke
Women are at great risk
Tobacco companies are spending heavily on alluring marketing campaigns that target women.
Women are gaining spending power and independence. Therefore, they are more able to afford cigarettes and feel freer to use them.
Tobacco companies are investing heavily in the low- and middle- income countries, where most potential new female users live.
Many countries do not do enough to protect their people from second- hand smoke.
Many women do not know about the harm done by second-hand smoke, or feel as if they have no right to complain.
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